Vietnam World Class Manufacturing

Để các nhà sản xuất Việt Nam đạt đẳng cấp thế giới

The seven keys to World Class Manufacturing (Part 4)

Posted by vietnamwcm trên 11 Tháng Mười 2008

Speed time-to-market

Developing and introducing new products and services is vital to most manufacturing companies. Good ideas are not enough; well-managed processes for bringing new products to market can lead to significant competitive advantages. Those activities, however, represent a significant risk that can lead either to missed opportunities or to huge financial losses.

In addition to new product development, the same processes and resources are applied to product improvements, corrections and variations throughout the product lifecycle. Based on market research, products are often subject to frequent engineering changes due to customer requests, technological advances, regulatory concerns or competitive pressures.

Changes and improvements are easiest to make— and least costly and disruptive—earlier in the process. It is good business practice to collaborate with all operational areas of the business while the product and process are still being designed. Cooperation should be focused on the following areas: making sure the new product meets market needs (marketing and sales), that it is priced to sell and generate a profit (marketing and accounting), that it can be manufactured efficiently (production, production engineering, quality, purchasing and key suppliers), and that the product can be maintained and serviced (service).

Because customer expectations are increasing, and competition is coming from new players around the world, bringing better and less expensive products quickly to market is more crucial than ever. Research and development is a key success factor in a manufacturer’s survival and growth. Efficiency and responsiveness of R&D processes will impact the top line as well as the bottom line.

Customers are quick to compare and switch vendors. The Internet empowers buyers by providing fingertip access to many more suppliers around the globe; they can even customize products over the Internet without having to ask an engineer to quote their specific requirements. These capabilities change behaviors and expectations, and success in today’s markets can only be achieved through innovation, agility and aggressive marketing.


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